There were no real challenges to this project. The brief was clear and the brand was bold and simple to apply, allowing us to create a strong concept with ease.
Our brief was to create a reception and meeting room area that was a fit with the Sandton Plant Hire brand and related to the earth moving equipment industry.
We played with visual imagery of quarry and construction sites, showcasing big yellow equipment in their natural environment with dust, rocks, and dirt. This was set against a slick backdrop with clean and fresh interior finishes and styling. The colours serve as a reminder of construction materials such as concrete, quarry stone and rebar. The yellow colour of the Sandton Plant Hire brand is prominent, bold, and used to demarcate areas and lead the visitor into the space.
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